WhatsApp Business API Pricing Calculator
Estimate what WhatsApp messages cost each month. Pick the country of your customers, the message category, a Bread Crumbs plan type and your monthly volume. The calculator adds the Meta fee to the Bread Crumbs cost: the monthly plan that fits, or prepaid Gateway credits.
- Meta rate per message
- $0.0250
- Billable messages
- 1,000
- Meta fee
- $25.00
- Bread Crumbs Gateway (1,000 × $0.0008)
- $0.80
- Estimated total per month
- $25.80
Gateway is prepaid, with no monthly fee: each message you send uses 1 credit ($0.0008). Credit packs start at $5 for 6,250 credits.
Start with the Gateway planMeta rates as of October 1, 2026. Source: Meta WhatsApp Business Platform pricing. Estimates use list rates before volume tiers and taxes. Check the Meta rate card before you set a budget.
WhatsApp message categories
Marketing messages promote products, offers and updates. Utility messages follow up on an order or account. Authentication messages send one-time passcodes. Service messages answer a customer who wrote to you first. Meta charges for service messages again since 1 October 2026, after 1,000 free ones each month on each business phone number.
Meta rates per message by market (USD)
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0618 | $0.0260 | $0.0260 | $0.0260 |
| Bangladesh | $0.0732 | $0.0037 | $0.0037 | $0.0037 |
| Brazil | $0.0625 | $0.0068 | $0.0068 | $0.0068 |
| Chile | $0.0889 | $0.0200 | $0.0200 | $0.0200 |
| Colombia | $0.0125 | $0.0008 | $0.0008 | $0.0008 |
| Egypt | $0.0644 | $0.0036 | $0.0036 | $0.0036 |
| France | $0.0859 | $0.0300 | $0.0300 | $0.0300 |
| Germany | $0.1365 | $0.0550 | $0.0550 | $0.0550 |
| Hong Kong | $0.0732 | $0.0260 | $0.0260 | $0.0260 |
| Hungary | $0.0860 | $0.0350 | $0.0350 | $0.0350 |
| India | $0.0118 | $0.0014 | $0.0014 | $0.0014 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 | $0.0250 |
| Iraq | $0.0341 | $0.0079 | $0.0079 | $0.0079 |
| Israel | $0.0353 | $0.0053 | $0.0053 | $0.0053 |
| Italy | $0.0795 | $0.0300 | $0.0300 | $0.0300 |
| Kazakhstan | $0.0604 | $0.0180 | $0.0180 | $0.0180 |
| Kuwait | $0.0792 | $0.0440 | $0.0440 | $0.0440 |
| Malaysia | $0.0860 | $0.0140 | $0.0140 | $0.0140 |
| Mexico | $0.0397 | $0.0085 | $0.0085 | $0.0085 |
| Morocco | $0.0414 | $0.0230 | $0.0230 | $0.0230 |
| Nepal | $0.0732 | $0.0034 | $0.0034 | $0.0034 |
| Netherlands | $0.1597 | $0.0500 | $0.0500 | $0.0500 |
| Nigeria | $0.0516 | $0.0067 | $0.0067 | $0.0067 |
| North America (US, Canada) | $0.0250 | $0.0034 | $0.0034 | $0.0034 |
| Oman | $0.0341 | $0.0247 | $0.0247 | $0.0247 |
| Pakistan | $0.0473 | $0.0150 | $0.0150 | $0.0150 |
| Peru | $0.0703 | $0.0300 | $0.0300 | $0.0300 |
| Poland | $0.0366 | $0.0122 | $0.0122 | $0.0122 |
| Qatar | $0.0341 | $0.0120 | $0.0120 | $0.0120 |
| Romania | $0.0860 | $0.0290 | $0.0290 | $0.0290 |
| Russia | $0.0802 | $0.0400 | $0.0400 | $0.0400 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 | $0.0107 |
| Singapore | $0.0732 | $0.0160 | $0.0160 | $0.0160 |
| South Africa | $0.0379 | $0.0095 | $0.0095 | $0.0095 |
| Spain | $0.0707 | $0.0200 | $0.0200 | $0.0200 |
| Sri Lanka | $0.0732 | $0.0020 | $0.0020 | $0.0020 |
| Turkey | $0.0109 | $0.0009 | $0.0009 | $0.0009 |
| Ukraine | $0.0860 | $0.0298 | $0.0298 | $0.0298 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 | $0.0157 |
| United Kingdom | $0.0635 | $0.0220 | $0.0220 | $0.0220 |
| Rest of Africa | $0.0225 | $0.0040 | $0.0040 | $0.0040 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 | $0.0113 |
| Rest of Central & Eastern Europe | $0.0860 | $0.0212 | $0.0212 | $0.0212 |
| Rest of Latin America | $0.0740 | $0.0113 | $0.0113 | $0.0113 |
| Rest of Middle East | $0.0392 | $0.0091 | $0.0091 | $0.0091 |
| Rest of Western Europe | $0.0592 | $0.0171 | $0.0171 | $0.0171 |
| Other countries | $0.0604 | $0.0077 | $0.0077 | $0.0077 |
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<a href="https://bcrumbs.net/whatsapp-pricing-calculator">WhatsApp Pricing Calculator by Bread Crumbs</a> (Meta rates as of October 1, 2026)Subscribe to our newsletter
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